Nia PR did a campaign for Genshin Impact to bring one of its most beloved characters to life with a spectacular London activation. Marking the game’s 2nd Anniversary, a 6-metre-tall inflatable PAIMON floated down the River Thames in a unique floating stunt designed to surprise fans and captivate passersby across the capital.
The animated river parade coincided with the London Marathon, bringing joy and excitement to runners and spectators alike. Sailing past iconic landmarks including Big Ben, the London Eye, Millennium Bridge, St Paul’s Cathedral, the South Bank and finishing at Tower Bridge, the larger-than-life character transforms the Thames into a celebratory stage for gaming culture in the heart of the city.
Following the parade, PAIMON was stationed at Canary Wharf, press were invited and flash mob fans
PR MOMENTS
Boston Herald, FOX28, Fresh Games News, International Business Times, The Sun, The Times Newspaper, YAHOO!
Website – genshin.hoyoverse.com